Focusing on one goal is just the only way to successfully reach that goal.
That said, what should then be your first goal to be successful in publishing e-books?
Let’s think about all the solutions you have at the moment and you’ll see that there’s a yellow brick road.
Build it and they will come
One solution is to do what positive-club did with the publication of ebooks since 2000. Create a web site, find some future clients and build a list. Then start marketing to that list of people.
Well, nobody found the french version (the english version is still in the works) that way. And it wasn’t instant success. Actually it took many years before the web site started selling things and making money out of it. For the few first months, there were only expenses, and a lot of work.
Yet it has many advantages : the clients of your web site will be yours, and you can contact them when you want. You have their email, provided they allow you to send marketing emails, and you can build exponentially on it.
Also, amateur hour is over. Users and customers expect many features from your web site, a full fledged web store. And you have to time spend learning how to build a web site, a web store, marketing… lots of things that don’t let you time to concentrate on what you really like : writing or releasing great new ebooks.
Pros: Build your audience, iterate – Cons: lot of time, lot of expenses, needs technical knowledge and marketing knowledge
Talk, talk talk
If you look at advices from people, you’ll often see that they advise you to create a blog, a Facebook page and a twitter and “engage” your audience.
Engaging? I prefer Delivering.
What counts is the number of readers, people who have your ebook in their hands, bought it, enjoy it and are likely to recommend it to their family, their friends, and other people they don’t even know.
Pros: 20 zillion followers on Twitter, 50 giga zillion followers on FB, for “free” – Cons: Free followers never bought books
Stand on giant’s shoulders
Easier, isn’t it? When you publish you ebook on Kindle’s Direct Publishing program or iBooks, you already know that many more than a few hundreds millions people can read your ebooks.
But you need two things to succeed in that jungle : good books and great way to sell them.
Writing good books, books that fulfill their promises, I’ll leave that to you, although I know quite a few ways to have great titles, legally and at no cost or just a moderate cost.
But a great way to sell them? When you’re a writer, ti’s easier said than done. You need to become a publisher, and you have to know to do all the right things that will help your titles find their readership and sell.
Once you are on the Kindle store, you don’t have to manage a lot of things or complicated technical issues. Amazon sells your ebooks for you, delivers them and provides you with reports of how much you’ve made.
Pros: Little expenses, huge market, no technical fuss – Cons : It’s a craft, you have to learn it.
So what do you think ?